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💥 Build the Damn Thing

You see the problems in your city. You’ve got the vision. You sketch ideas, talk with friends, imagine what could be on that corner. But you’re stuck between inspiration and execution, because no one ever gave you the playbook.


Build the Damn Thing gives you the tools, guidance, and momentum to turn your idea into a pitch-ready real estate development project with a plan, a strategy, and a path to make it real.


Let’s stop critiquing bad development from the sidelines and start building the projects we actually want to see. 

 🧱 This is for you if...


  •  You’re an urbanist, designer, planning professional, or community leader who’s tired of watching your city get handed over to bad architecture and cheap site plans  
  • You have a vision for a project, but no idea how to move it from sketch to site  
  • You’re over the gatekeeping, jargon, and “who you know” culture of traditional real estate  
  • You want to lead something that reflects your values, serves your community, and actually gets built  
  • You know you’re meant to shape places, not just critique them

🔥 You’ll walk away with…


  • A crystal-clear project narrative that tells the story of your vision and why it matters
  • A high-level feasibility snapshot covering use, zoning, site, and budget
  • An aligned capital stack gameplan - what money is out there and how to talk about it
  • Your own pitch deck, ready for funders, partners, city leaders, or collaborators
  • A deep sense of confidence that yes, you can do this and you won’t be doing it alone

🚀 What You Get


Deliverables + Milestones:


  1. Vision Clarity Session – Clarify your vision idea into a bankable project narrative.
  2. Feasibility Framework + Design Review – Align your idea with local conditions: site, zoning, comps, market demographics, constraints, and use analysis. Need support visioning your site? We'll get you to an actionable program.
  3. Case Study Vault – High impact examples of urbanist projects that actually got done and how we made them happen - from vison to public engagement to capital stack.
  4. Value Creation 101 – Learn how money works in real estate (no MBA required). Intro to funding options, from traditional to creative, and the basics of value creation and investment requirements. What will your out of pocket be?
  5. Capital Stack Build & Stress Test – Draft proformas, cost-to-build estimates, and ownership models for your specific project.
  6. Hard Look + Deck Development – SWOT analysis and business plan feedback. Slide deck + story tailored to your ideal audience (funders, partners, city, etc.), including development approach, timeline, and team.
  7. Pitch the Damn Thing – Practice your pitch and get expert feedback on how to sell and share your idea. 


     →   PLUS: Impact-Driven Bonus Materials!


🎯 The Transformation


By the end of Build the Damn Thing, you’ll go from:


     “I don’t know where to start.”     →    “Here’s my plan and my next move.”


     “I’m not sure I’m legit enough to build something.”     →     “I am the developer now.”


     “What if I mess this up?”     →     “I have the tools and the team to move forward.”


     “Someone should build something better here.”     →     “That someone is me.”


🧠 Why It Works


This isn’t a mass-market course or a dry certificate program.


This is urbanist rebellion meets practical real estate power.


We blend strategic clarity with anti-gatekeeper energy to help you do something most people only ever talk about. 


Start the damn project.


This is not a course. It’s a six-week launchpad for your specific project. Join now to get:


  • A personal transformation for community-minded people who’ve been shut out of the club
  • A clarity-driven, confidence-building, industry-shifting intensive
  • A real estate offer built on values: access, action, and authenticity
  • Momentum on a long-stuck idea
  • A complete development roadmap
  • Belonging in a world that’s seemed inaccessible
  • An opportunity to shape your city with confidence
  • Transformation from vision to viability, no matter what your starting point


💬 Ready?


Cities are shaped by those who show up. Your timeline matters—let’s start now. It’s your turn.


We get it, the world is crazy. You may be thinking - is now really the right time? 


We’re here to remind you: the ideas that change cities don’t wait for perfect timing.


Let’s build the damn thing.


Applications for the Summer 2025 cohort are open now. Seats are limited to preserve intimacy and impact. Apply below.

💥 Build the Damn Thing: Summer 2025 Cohort

Apply Now. What's Your Why?

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